Measuring the performance of investment advisors Identifying the best-performing advisors Determining the right factors that drive success
The client—a leading global provider of investor communications and technological solutions for banks, brokerages, mutual funds, and corporations—wanted to identify their best-performing advisors and the factors that were driving their success. As their advisors lead from the front and helped their clients benefit from a variety of investments, it is crucial that advisor performance be measured, tracked, and guided. After uploading all of the historical transaction data of the client’s approximately 6,000 advisors, the Intuceo team classified and benchmarked advisors by their performance: for example, the number of new investor accounts added in each successive month (the more, the better), the amount of cash deposits acquired from investors per month (the more, the better), the amount of cash withdrawals made by investors per month (the less, the better), and so on.
The Intuceo team factored the data by demographic and transactional factors—not only for advisors, but also for investors— and created several time-based attributes, including cash deposit amount in the previous month, quarter, and year.
Intuceo’s HiddenInsightsTM engine generated several hundred actionable insights by which the client can now effectively evaluate its advisors. The most valuable insights were presented as easy-to-understand charts and if–then rules that business users can understand. The insights ridded the clients weaknesses by helping to predict the probable performance of its advisors. The client was able to implement focus groups, including training workshops and corrective actions, and improve the performance of its non-performing advisors— establishing best practices that the entire global advisory team can follow.DOWNLOAD NOW