Gaming:
Enhancing Customer Experience
Increasing children’s learning retention and enhancing customer experience with precise predictive targeting
A producer of a gaming systems company turned to Intuceo for help in increasing customer lifetime value (CLV).
Their focus was on cross- selling to the right customers in order to increase retention while enhancing customer experience simultaneously. Intuceo built a CLV predictive model by preprocessing the client’s historical customer data, engineered attributes for customers whose first-
month purchases were similar to the historical transactions and then filtered customers into classes by revenue generated over the two years after their first purchase.
Revenue bins were predicted with 94% accuracy using Intuceo’s custom ensemble models. Hundreds of insights were generated that would not have been discovered using traditional analytics—and in a fraction of the usual time.
Intuceo surfaced hidden insights that were translated into an easy-to- understand visualization for business employees.
Customer segmentation became innovative and convenient, users were now able to predict future outcomes by class, race, age, gender and were able to identify trends.
For example, we were able to reveal that December and January are big months for first-time game purchases, they are the lowest-yielding months in terms of CLV (therefore, the company should not focus cross-selling during this time period). This influenced the client to use marketing campaigns more effectively, saving both money and time.
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