Reducing patient non-compliance
Increasing revenue and helping to save lives
The client, one of the largest US supermarket chains, turned to Intuceo to help its pharmacies reduce patient non-compliance. Also known as “medication non-adherence” patient non-compliance is when patients fail to follow their prescriptions properly—or even more harmful, stop taking their medications all together. When pharmacy customers refill their prescriptions late or not at all, it reduces the revenues of pharmaceutical manufacturers and pharmacies, and worsens the overall quality of pharmaceutical distributors, costing patients their lives.
Using Intuceos’ technology, our proprietary analytic and predictive technology, our team of data scientists identified which patients visiting which pharmacies were more or less likely to comply or be at risk of non-compliance. On this basis, we developed a model that could account for the risk of non-compliance per patient and type of medication.
The project was completed in a fraction of the time it would have taken data scientists to crunch the numbers using traditional analytics. The Intuceo team focused on actionable insights that would allow the client to contact the at-risk customers directly. The findings were presented as simple
visual insights (see the figure) and easy-to-understand if–then rules that even non-specialists could understand. The findings gave the client an understanding of which factors were driving patient non- compliance at its pharmacies, why non-compliance was happening, and how to mitigate the issue for the health of its customers and the client’s balance sheet. The resulting targeted interventions with customers at risk of non-compliance not only increasing revenues, but also saving lives—a triple win for the client’s pharmacies, their customers and society.DOWNLOAD NOW