Pharmaceutical:
Spellchecker, Communication Consistency
Implemented a 98% accurate spellchecker for a Fortune 500 Pharmaceutical, Medical Device Company to increase communication consistency
The client—a subsidiary of one of the largest global medical device, pharmaceutical, and consumer goods manufacturers—requested that Intuceo build a customized spellchecker for the business intelligence (BI) system of its vision-care products.
Users often times make mistakes while entering product and brand information into the BI system, including misspelled words, unnecessary spaces or punctuation, association of products with the wrong brands, and so on. When the data is used by other BI tools (e.g., for analytical reporting), mistakes are passed on. Off-the-shelf spellcheckers correct general English, but they cannot be relied upon for specialized terms.
This poses a problem for business users, who have to use their subjective product knowledge to catch mistakes and enter (what they assume is) the correct information into their deliverables. It also compromises the integrity of deliverables if business users miss mistakes or fail to make manual fixes.
In any case, correcting the data manually takes considerable time, causing delays in reporting, decision making, and other activities.
With the help of our DataSharpTM preprocessor, the Intuceo team mined the BI product data and identified columns where users feed information.
Process Steps:
1.Cleaned the text data by removing special characters and replacing abbreviations with full words
2.Built a vision-care dictionary that contained all specialized terms and the correct brand and product names.
3.Devised a spellcheck algorithm with accompanying if–then rules that corrects mistakes and associates products with the right brands
The customized spellchecker achieves 98% accuracy and our client can now generate BI reports instantly, leading to faster decision-making throughout the organization.
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